Brunch has come a long way from eggs on toast and a traditional Full English. Today, it’s one of London’s favourite food rituals, and here’s why we can’t get enough of it…
01 Brunch broke the rule book
Who decided pancakes had to be sweet? Brunch threw out the traditional breakfast rule book. Sweet met savoury, breakfast met lunch and suddenly there were no rules. It doesn’t even have to be eaten at a table anymore. Today it’s just as at home strolling around one of London’s bustling markets with a great coffee in hand as it is settling into your favourite neighbourhood café.
02 Snappy Hour
Brunch has become one of the most photographed meals of the day, with ‘phone eats first’ culture paving the way for chefs to experiment, get more creativive- and have fun with brunch and Londoners have happily come along for the ride. Vibrant colours, unexpected flavour combinations and picture-perfect playful plates have helped turn brunch into an experience that’s as exciting to look at as it is to eat.
03 London made brunch a global menu
Few cities embrace global food culture quite like London. Brunch can take you around the world from Turkish eggs and Middle Eastern labneh to Japanese soufflé pancakes, Mexican huevos rancheros, Italian focaccia and French pastries- all before you’ve finished your first coffee. London doesn’t just serve brunch. It reinvents it.
04 Brunch became a multi-course occasion
Brunch has evolved far beyond a single plate. Fresh juices become coffee. Coffee becomes cocktails. Savoury becomes sweet. One plate becomes three. Somewhere along the way, brunch became an occasion, not simply a meal- and we’re here for it.
05 It’s Always Brunch O’Clock
One of the best things about brunch is that you can enjoy it whenever you like. Great brunch shouldn’t come with a deadline- which is why we serve it all day!
